The Final Goodbye

As this class comes to an end, so does my blog.

While getting my master’s degree, I am trying to figure out the golden question, “what do I want to do with my life?”

Currently I am a Marketing Coordinator for a Healthcare company. My dreams were always non-profit organizations. I LOVE helping others and planning out community outreach events. Nothing makes me happier than seeing other people smile. If  I can do something small to create those smiles, the feeling is indescribable.

Emerging media is changing marketing daily. Everyday social media goes crazy, pictures and videos are going viral, and somewhere a new person is signing up and entering the social world.

Crowdfunding is becoming extremely popular. Entrepreneurs are getting new businesses started everyday because of the American Dream.

The marketing profession has always intrigued me. I am excited to learn more from this program and my classmates and experience the world of emerging media one day at a time!

Thank you for providing me this wonderful opportunity to blog.

Goodbye

Tori

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Red Nose Day

More than 30 media outlets have donated ad space for an inititiave to combat childhood poverty, culminating in a three-hour Red Nose Day “fun-raiser” on NBC.

Julia Roberts, Will Ferrell, Jennifer Aniston, Neil Patrick Harris, Reese Witherspoon and 60 other stars have signed on for the special airing Thursday, May 21 at 8 p.m. ET on NBC.

Outfront Media, the country’s largest out-of-home company, has donated 3-D billboards complete with giant red noses in markets including Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta and Miami. They also donated space on buses, subways, and digital bulletins and posters.

National radio time has also been donated to the cause, and more than 20 publishers—including Condé Nast, Time Inc., AOL, The Hollywood Reporter, The New Yorker, Rolling Stone and TV Guide Magazine—have devoted space.

NBC puts the value of the donated media “in excess of $10 million.” On Sunday, NBC’s Matt Lauer leaves Boston for a 225-mile bike ride to Rockefeller Center. He’ll arrive Thursday, just ahead of the benefit.

While it’s new to the U.S., Red Nose Day has raised more than $1 billion in the U.K. since it started in 1988. The benefit on NBC will help 12 charity organizations in the U.S. and abroad. (adweek)

Red Nose Day is the day in the UK, every two years, when people across the land can get together and do something funny for money at home, school and work. There’s a fantastic night of TV on the BBC, with comedy and entertainment to inspire the nation to give generously. (rednoseday)

adweek- http://www.adweek.com/news/advertising-branding/media-companies-take-it-chin-donating-ad-space-red-nose-day-164798

rednoseday- http:www.rednoseday.com

Is your food Insta ready?

Chili’s Grill & Bar, catering to the Instagram crowd, revamped the look of its dishes to make them look better on social media.

Customers frequently like to take pictures of their food and share the results, putting pressure on the company to refine its aesthetics. Chili’s now places its french fries in stainless-steel containers, sits its burgers up higher on the plate and uses buns with more visual appeal. The company also has its own Instagram account, with more than 25,000 followers.

“We look a lot more at how the food is presented,” said Wyman Roberts, chief executive officer of Chili’s parent company Brinker International.

The social-media preening is part of Chili’s push to attract tech-savvy diners. About a year ago, the chain completed a push to outfit all of its tables with digital devices. The Ziosk tablets let customers get drink refills and pay the bill without flagging down a waiter.

Next week, the company will let American Express card holders use reward points when they pay through the tablets. It’s relying more on technology as a way to compete with fast-casual chains such as Chipotle Mexican Grill.

Chili’s is angling for a class of customer it calls “the new school.” These diners aren’t necessarily millennials — the generation that restaurant chains all seem to be chasing — but they are forward-thinking, Mr. Roberts said. And sharing the dining experience with social-media friends is part of that.

Chili’s sees Instagram as an extension of its marketing, he said.

“Food is the second most photographed thing, after yourself,” Mr. Roberts said. “Selfies of people eating food is the sweet spot.” (adage)

With so many people posting pictures of food, do you think it is necessary for restaurants to make their food more appealing?  I am known to have taken a picture or two of my pretty drink, but I don’t normally take pictures of food. Personally, I would rather eat it. 🙂

No Limes Needed

Did you happen to see the Justin Timberlake ad? If you didnt, I applaud you. It was all the rage. (Is that still a saying) 🙂

https://www.youtube.com/watch?v=mtyZMVhBkVk

If you didnt, I provided the link for you above.

An online ad tells the story of the rise and fall of the lime’s popularity. Playing a bit like a VH1 Behind the Music segment, the spot starts with the disgruntled lime post-fall, then focuses on the rise of limes as an antidote for “pucker-face” before Sauza 901 came out with a tequila so smooth limes weren’t needed anymore. It’s a clever way to emphasize the brand’s selling point, and it manages to use Timberlake in a way where he’s not just hocking his celebrity.

When this was released, just in time for Cinco De Mayo, Justin Timberlake had everyone laughing yet again.

What do you think of his video?

Birchbox

Birchbox’s content marketing strategy targets the millennial generation’s Achilles’ heel: the fear of missing out (or FOMO, in Internet slang). The “discovery commerce platform” (a name coined by co-founder Katia Beauchamp) runs customers $10 a month, for which customers receive a customized box of beauty samples. Even though the box usually contains more than a $10 return in beauty products or discounts, a monthly charge for an assortment of (sometimes superfluous) surprise goods is asking a lot from the generation that averages nearly $30K in student loan debt.

So then, why is the discovery commerce platform so insanely successful? Easy — because Birchbox’s social media accounts consistently post photos, videos and articles chronicling happy customers, the contents of last month’s box (ugh, there was a NARS discount!), beauty how-tos and insider details about the “must-have” beauty products coming in the next package. All posts link back to the content hosted on the Birchbox site, with an easy, bright blue “subscribe” button in plain view. The message is simple: If you aren’t getting Birchbox, you are definitely missing out — the perfect push to drive customers to whip out credit cards and subscribe (Mashable.)

Birchbox posts articles and is actively engaged on Facebook.

 

I recently canceled my Birchbox and almost immediately after I did so, I received an email from them. Birchbox asked what happened, why did I cancel and if there was something they could do differently.

The company uses the same consistency and messaging on all media platforms.

birchbox Banner ad     birchbox Display ad

 

The styles of these ads are very similar. Birchbox displays similar colors and consistant messaging throughout.

Even clothing companies like Gap are getting in on the advertising action, offering all Birchbox subscribers $10 to spend in Gap stores. The offer is strategically featured in email, social media and a ‘sneak peak’ video that is released every month as part of the Birchbox online magazine. With almost 50K YouTube Birchbox subscribers, monthly sneak peaks get more than 30,000 views. There are also tutorials, lifestyle guides and even gamification.

Now with 200k followers on Instagram, 135k followers on Twitter and over 1 million likes on Facebook, Birchbox continues to engage a community of consumers by not only bringing them new beauty products, but providing helpful content that gives advice, information and techniques to get the most of out each and every product. (Financial Brand)

Birchbox uses all different types of mediums and uses different branding for each. They promote their men and women’s boxes as well as articles and presents.

On the Birchbox YouTube channel, they not only post the how to beauty videos and sneak peeks for the upcoming month’s subscription package; they feature a plethora of videos about health and fitness that align with their audience profile. They also partner with brands that share audiences and align with their industry. There’s a “Moves to Master” series done in partnership with Under Armour and DIY projects from MakersKit. Both of these brands and activities fit the profile of a Birchbox customer.

While the Birchbox blog has the typical beauty suggestions, product reviews and makeovers you would expect from a cosmetics company, they also add value for their customers by providing lifestyle advice and suggestions that are of importance to their audience. Another prime example of this was the Guilt-Free Oven-Baked French Fries blog post. This post matched will to their audience, and continued with the similar voice of a helpful friend recommending a recipe. (ASPE)

Birchbox is extremely successful in their online marketing across all mediums.

 

Mashable, http://mashable.com/2013/11/06/small-business-content-marketing/.Financial Brand, http://thefinancialbrand.com/47923/birchbox-uber-marketing-innovation/ASPE, http://www.aspe-roi.com/blog/content-marketing-campaign-week-birchbox/

Banana Republic Raises Money for Gender Equality

https://i0.wp.com/1hjf0v2o7xfp1lwogj1zapji.wpengine.netdna-cdn.com/wp-content/uploads/2013/08/FBUpdate-Worldviews1.png

Making a stand as it relates to what the public sees as political, societal and controversial topics is something that more and more brands are embracing as they strive to be more authentic. In this post, Banana Republic shares their stance on equality as it relates to marriage. While the post might turn off some of their existing fans, it’s going to have a positive impact among those who support marriage equality. As such, those who agree with Banana Republic are going to share this content as a way to show (1) that they support Marriage Equality but also (2) Banana Republic.

Banana Republic encourages couples of all kinds to share a picture of them and their better half. The winnders received $500 Banana Republic shopping spree.

Groupon Keeps it Real.

Have you seen the Banana Bunker that Groupon offered?

Groupon’s marketing team is genius. The obvious situation here is that the Banana Bunker could be mistaken for a lot of other things. Groupon responded to every single Facebook post commenting on this unique new product.

3 2 1

“The daily deal service’s post about a plastic container for fruit protection became its most popular Facebook content ever, with more than 12,000 comments, 18,000 Likes and 43,000 shares.

Groupon replied in earnest to nearly 200 suggestive or sarcastic consumer comments, most of which were jokes riffing on the Banana Bunker’s sex-toy-like appearance. A relatively frequent product to be featured by Groupon in recent years, the Banana Bunker has consistently generated some salacious comments, and this time the company decided in advance to get in on the joke.

This is—far and away—the biggest and most positive post in Groupon’s history. But we’ve had some other popular posts. Our play on Amazon’s drone delivery—the Groupon catapult—did particularly well, and is another good example of our take on social. (Adweek)”

Adweek, http://www.adweek.com/news/advertising-branding/how-groupon-not-so-innocently-planned-its-most-popular-facebook-post-ever-163762

Best Social Media for Your Business.

There are so many different social media sites that it can be difficult to decide where to aim your focus. Many business owners think of popular sites such as Facebook and Twitter, having noticed other businesses using them. Understanding how each of these platforms will benefit you is the key to success!

Don’t make the same mistake that many others already have…choose the platform(s) that is the best for YOUR business! Read below and find out which of these popular platforms is the best for your goals, target demographic and business.

Facebook:

As one of the most popular social media sites, Facebook is great way for businesses to build a loyal community. Creating a Facebook business page allows you to engage with your customers outside of regular business hours, and will help your business to establish an online presence.

From restaurants to professional services, all businesses can benefit from establishing a presence on Facebook, connecting with their current customers and nurturing relationships.

In essence, there are two ways to use Facebook to advertise, both allowing you to target a specific audience based on age, geographic location and common interest:

1) Sponsored Posts/ Direct Ads – Facebook allows you to run paid advertisements that can target a specific audience, aimed to increase traffic to your webpage, Facebook page or announce promotions.

2) Boost Posts- If a post on your Facebook page gains a lot of popularity, Facebook recommends you “boost” this post, which is essentially paying to have it promoted to a larger audience.

Twitter:

For businesses that want to reach people in real time, gain followers and continue an ongoing conversation, Twitter is a great fit!

From breaking news to customer surveys, Twitter allows you to instantly reach your customers and followers, quite different from other social media platforms.

Using popular keywords and hash tags, businesses can target their tweets to reach an interested audience with similar interest.

LinkedIn:

From full résumés, to career-oriented blogs and news articles, LinkedIn serves as a hub for business professionals.

LinkedIn is best used for hiring, networking and content promotion. It is especially helpful for business looking to recruit new employees or B2B companies looking for new customers.

WARNING: LinkedIn is not a social media channel that you want to focus on advertising your product/service. This can turn followers off; rather provide useful content that will keep you follower interested.

What is the best way to maximize your time on LinkedIn? Use the site to connect with potential hires and engage with them. Joining groups that are in a similar industry to you will help establish your brand identity and to build on it, work to ignite conversations.

Instagram:

For businesses or professionals with very eye-catching products or services, such as pet groomers who constantly have great photo opportunities, or an independent coffee shop that is so unique and you have to see it to really understand.

Instagram is an image focused social media channel, where users take and post pictures, while providing a short caption. Sharing pictures really gives your followers and customers a “behind the scenes” look of your business and keeps people engaged!

Similar to Twitter, you can use hashtag(#) symbols to target a specific audience with similar interests.

Conclusion:

There are many other social media channels that may be right for your business, but I wanted to introduce you to the most popular.

They can all be powerful forces to grow your business and it is essential to clearly define which will be best for you.

Using social media to effectively grow your business requires consistency and if necessary, hire someone to help you.

Sebastian Rules, Digital Marketing Consultant

https://www.linkedin.com/pulse/best-social-media-sites-your-business-sebastian-ruelas

Why Emerging Media?

Today is the day. The day that I have officially started a blog. By choice? No. But, I am very excited to start this journey! I am considering continuing this after our nine weeks ends.

So, let me start off by saying… WELCOME!

Emerging Media plays a huge aspect of marketing in today’s world. What would we be without it? Like it or not, emerging media is here, has been here and will be here forever.

Staying up to date on social media is key to success. Oreo and Pizza Hut are two companies who get the importance of social media. When the Super Bowl had a blackout, Oreo was there.

View image on Twitter

oreo 1

Social media demands a huge investment — not of money, typically, but in time, which of course is worth much more than money.

So to get the best return on that investment, here’s where you need to put your social media focus:

  1. Gaining the attention of new potential customers. The best way to do this is to encourage sharing of your very best cookie content.
  2. Building your lists by bringing those new prospects to a “home base” asset. This must be something you control, like your blog (on your own domain name) and your email list. Don’t be a digital sharecropper — instead, use external media like Facebook and twitter to bring traffic back to you.
  3. Using social media to put a likable human face on your brand. This is optional, but can be highly effective. Remember, you don’t have to be perfect, but you do need to preserve your authority by acting with a reasonable degree of dignity. Be someone we can respect.
  4. Constantly working on conversion — on taking those fans and readers and turning them into customers. Steps 1-3 do you no good until you master step 4. Don’t worry, we’re going to be talking about conversion more in messages to come

http://www.copyblogger.com/smart-people-social-media/

Everywhere you see a GIF, Vine, Instagram picture or Twitter post.  These are marketers social media strategies. Are we being overloaded with content? Are all of these emerging media trends putting a shadow on each other?

Food for thought… Until next time.

Think outside the box #entrepreneur #entrepreneurship #innovation www.mbdstrategies.com

IMC 619

Here is where I will blog about life, our class, and assignments. I’ve never had a blog before- here goes nothing.

I look forward to learning from each of you!